our global experience
We are Truberries
Data storytelling for a purpose, your bottom line.
Meeting sales targets has never been a harder pain: spoiled attention, technology disrupting the norms, radical socio-cultural evolvements. A market with insecurity is a market of sales fluctuations.
Sales is about setting good stories. Are you sure you can afford anything less than good stories?
Welcome to Truberries.
We are here to transform the way your brand talks to its target customers, revealing to them the temptation you can deliver.
In the last five years, our truTOOLS have helped some of the biggest multinational companies sell more, by providing them with the right market study, customized to their needs and products' reality: through breakthrough promo stories, fresh package implementation, successful relaunches, appropriate new positioning, original in-store activations.
truTOOLS
Link market research findings with your
Go-to-Market Strategy
What
inspires us
We are inspired by what is less known or less understood. At Truberries, we believe that it is our responsibility to help clients inspire their target groups in the desired beneficial Action.
We focus on context-sensitive information. That is why we unveil the contexts that stimulate different predisposition to act and we study consumer reactions in specific contexts, as well.
What
we do
Our focus is to unlock the true reasons and drivers, behind observed personal choices
How your consumers and customers think, decide, act, evaluate, relate.
How consumers / customers resources are spent: time, attention, money.
How people form their life priorities and what a better life means to them.
How consumers and citizens feel about your brands and your corporate brand.
What makes your brand strong and what could justify a price premium.
How much your brands are aligned with people's life priorities and emerging values.
Which brand messages actually reach consumers and how those messages work.
How specific brand propositions work and where potential for improvement lies.
What is the role of society, family, communities in the offline and online environment.
Beliefs, perceptions, attitudes, behaviours: how the five senses shape consumer truths.
How conscious and unconscious needs coexist, vesting desires and wishes for future.
Which are your hottest expansion opportunities, across different markets, segments, cultures.
What makes
us different
We use a street smart business approach
The unique value of our services comes from the way we combine structured team management with tight senior involvement. In this way, we leverage the potential of our team and outcome.
The majority of our team has an educational background relative to market research, sociology, communication and new media, with expertise in the latest research evolutions and technologies.
Our USP comes from the way we use our heavy academic expertise and long market experience: we focus on transforming the scientific complexity into simple, street smart answers.
From truths to insights, from insights to experiential knowledge
Truberries deliverables are not exclusively in the form of text and graphs: our results and recommendations can be delivered in the form of visual depictions (ie mood boards) or 3D Experiences (creative objects).
We design workshops with a blend of scientific methods that unleash group dynamics and responsibility, so as to turn results into fruitful Actions.
Training sessions for special audiences (Board of Directors, Sales Force, Franchisees etc): Client teams become more powerful, by deep diving in True Brand Strengths and Challenges.
Our clients
